U-Philip Morris uhlose ukuvuselela ukuthengiswa e-Japan ngogwayi oshibhile ongashisi

I-TOKYO (Reuters) - I-Philip Morris International Inc ngoLwesibili yethule uhlobo olushibhile lomkhiqizo wayo we-IQOS othi “Heat it not burn” eJapan emzamweni wokuvuselela ukuthengisa nokugwema ukuncintisana kwezinye izinhlobo zikagwayi zendabuko.
Njengoba ogwayi be-elekthronikhi abavamile abaqukethe uketshezi lwe-nicotine bavinjelwe ngokuphumelelayo eJapane, izwe seliphenduke imakethe enkulu yemikhiqizo "yokushisa okungashisi" (HNB), enentuthu encane nephunga kunogwayi wendabuko.
Umkhiqizi kagwayi waseMarlboro uPhilip Morris waba ngowokuqala ukudayisa imikhiqizo evimbela amalangabi e-Japan ngo-2014, kodwa ngemva kokwanda kokuqala kokuthengiswa ngonyaka odlule kanye nokuncintisana kweBritish American Tobacco kanye neJapan Tobacco, ukukhula kwesabelo semakethe kumile ezindaweni zakamuva...
Isikhulu sikaPhilip Morris u-Andrey Calanzopoulos utshele abezindaba ngoLwesibili ukuthi selokhu kwethulwe i-IQOS eJapan, “Kuyacaca ukuthi ukuthengiswa kwe-IQOS kwehlile.”
Kodwa wathi uma ukukhetha okwenyuka kwenza umkhiqizo uthandwe kakhulu ngabathengi, khona-ke ukwanda kokuncintisana ngokuhamba kwesikhathi akuyona into embi.
Iqoqo elisha elithi "HEETS", elinenani lama-yen angama-470 ($ 4.18) iphakethe ngalinye, lizotholakala ngoLwesibili, esho.Lokhu ishibhile kunePhilip Morris HeatSticks yamanje, okungamabhanisi kagwayi emishini ye-IQOS, abiza amayen angama-500 iphakethe ngalinye.
"Kuyabiza ngokusobala ukuthi abanye abantu bachitha amayen angama-30 ngaphezulu ngosuku, amayen angama-40," uCalanzopoulos etshela abeReuters engxoxweni ehlukile.
Maphakathi noNovemba, inkampani izophinde ikhiphe izinguqulo ezithuthukisiwe zamadivayisi ayo e-IQOS 3 kanye ne-IQOS 3 MULTI.Izinguqulo ezikhona zizoqhubeka nokutholakala ngamanani amanje.
Muva nje, i-IQOS ifake ukukhula okubuthakathaka kunalokho obekulindelwe ngemuva kokuthi uPhilip Morris, okuyinkampani kagwayi enkulu kunazo zonke emhlabeni, ibe ehamba phambili emhlabeni ekushiseni okungashisi.
U-Philip Morris uthe i-IQOS iphethe u-15.5% wesamba semakethe kagwayi yase-Japan, okuhlanganisa nogwayi wendabuko, kodwa leso sabelo semakethe sizinzile.
"Ngicabanga ukuthi ukwehla kunoma yisiphi isigaba kungokwemvelo," kusho uCalanzopoulos."Sinabalandeli bangaphambili kanye nabantu abalandela imithetho."
UPhilip Morris uphinde wafaka isicelo sokumaketha se-IQOS ne-FDA, evumela inkampani ukuthi iyimakethe egameni lokunciphisa ubungozi.
U-Philip Morris waxoshwa ku-Altria Group Inc. cishe eminyakeni eyishumi edlule futhi i-Altria izodayisa i-IQOS e-United States.
UCalantzopoulos uthe ilayisensi yokuthengisa kulindeleke ekupheleni konyaka futhi i-Altria "isilungele ukwethula".
Umbiko kaDisemba weReuters wakhomba ukushiyeka ekuqeqeshweni nolwazi lwabanye babaphenyi abakhulu ovivinyweni lomtholampilo lukaPhilip Morris oluthunyelwe ku-FDA.
UPhilip Morris unakwe ngoMsombuluko ngemuva kokubhala iphephandaba elinamakhasi amane enxusa ababhemayo ukuthi bayeke.