Isikhondlakhondla sikagwayi emhlabeni wonke sisenazo izinhlelo eziphuthumayo, okuhlanganisa ukuthuthela ukukhiqiza e-US
U-Philip Morris International ( PM 1.17%) akazange abe nomthelela omubi ngenxa yokuvinjelwa kokungenisa emshinini kagwayi oshisayo i-IQOS e-US, njengoba imiphumela yekota yesine yesigebenga sikagwayi ibonise imali engenayo kanye nenzuzo kokubili okudlula obekulindelwe.
Ukuthengiswa kwe-IQOS kufinyelele amazinga arekhodiwe kwenye indawo emhlabeni jikelele, futhi ukuthengiswa kukagwayi wendabuko kuzinzile ekwehliseni imikhawulo ye-COVID-19, okuholele ekutheni uPhilip Morris anikeze isiqondiso ngaphambi kokubikezela kweWall Street.
Inkampani kagwayi iyaqhubeka nokugcina ukuzibophezela kwayo ekusaseni elingabhemi lapho ugwayi we-elekthronikhi onjenge-IQOS uwumthombo oyinhloko wokulethwa kwe-nicotine.Futhi naphezu kokungazi ukuthi izokwazi yini ukunqoba isithiyo esikhulu sokuvinjelwa kokungenisa kwe-IQOS, isikhulu esiphezulu u-Jacek Olczak uthe: "Singena ku-2022 ngezisekelo eziqinile, ezisekelwe yi-IQOS, kanye nokuqanjwa okusha okujabulisayo kokuthola iphothifoliyo yethu yomkhiqizo ongenantuthu. ."
Ukuvala ithuba elikhulu lemakethe
Imali engenayo yekota yesine ka-$8.1 billion inyuke ngo-8.9% kusukela ngonyaka odlule, noma u-8.4% ngokulungiswa, njengoba amanani okuthunyelwa kwe-IQOS enyuke ngo-17% kuya kumayunithi ayizigidi eziyizinkulungwane ezingama-25.4 kanye nokuthunyelwa kukagwayi ovuthayo kukhuphuke ngo-2.4% kusukela esikhathini sonyaka odlule (Umcimbi Webhizinisi Idatha inikezwe i-Wall Street Horizon).
Ngisho nangaphandle kokuhlomula kwemakethe yase-US, isabelo semakethe ye-IQOS sikhuphuke ngephesenti elilodwa laya ku-7.1%.
Idivayisi kagwayi eshisayo yavinjelwa ukuthi ingeniswe e-US ngemuva kokuthi i-British American Tobacco (BTI -0.14%) imangalele u-Philip Morris ngaphambi kwe-US International Trade Commission, eyavumelana ngokuthi i-IQOS yephule amalungelo obunikazi ase-British American.
UPhilip Morris ube nesivumelwano no-Altria ( MO 0.63%) sokumaketha nokudayisa i-IQOS e-US ngemva kokuba idivayisi ithole imvume ye-US Food & Drug Administration, kodwa njengoba u-Altria wayehlela ukukhishwa kuzwelonke kwedivayisi, i-ITC yaletha igalelo elibulalayo. kulezo zinhlelo.Nakuba kusaqhubeka ukudluliswa kwesinqumo, kusazothatha iminyaka ngaphambi kokuba lolu daba luxazululwe.
I-British American Tobacco ithi i-IQOS yephule amalungelo obunikazi amabili eyawathola ngesikhathi ithenga i-Reynolds American.Ikhokhise ukuthi idivayisi ibisebenzisa inguqulo yangaphambili yobuchwepheshe bamanje ebibuthuthukisele i-heater yensimbi yayo ye-glo.I-heater blade iwucezu lwe-ceramic olushisa induku kagwayi futhi luqaphe izinga lokushisa ukuze lungashi.I-ITC yavuma futhi yavala ukungenisa kwabo, okwaholela uPhilip Morris ukuthi acabangele ukuthuthela umkhiqizo wabo e-US
Ugwayi useyinkomo yemali
Ngenxa yokuthi i-US ithathwa njengemakethe enkulu kakhulu yemikhiqizo esengozini encishisiwe efana ne-IQOS, kuyigalelo elinzima kubo bobabili u-Philip Morris no-Altria ukuthi abakwazi ukuthengiswa lapha.I-Altria, ikakhulukazi, ayinayo i-e-cigs yayo yokuthengisa, njengoba ivala ukukhiqizwa kwayo ilindele ukuthengisa i-IQOS.
Ngenhlanhla, ukuthengisa kuyaqala kwenye indawo.I-European Union yeqe ngo-35% yaya kumayunithi ayizigidi eziyizinkulungwane ezingu-7.8, kuyilapho impumalanga yeYurophu nempumalanga ye-Asia ne-Australia inyuke ngesizotha ngo-8% no-7%, ngokulandelana.
Noma kunjalo, nakuba i-IQOS iyikusasa likaPhilip Morris, ugwayi ovuthayo usewumshini wayo omkhulu wokuphehla imali.Lapho ubunesamba sezingxenye eziyizigidi eziyizinkulungwane ezingama-25.4 ze-IQOS ezithunyelwe ngekota, ugwayi wawumkhulu ngokuphindwe kasithupha kumayunithi ayizigidi eziyizinkulungwane eziyi-158.
I-Marlboro isewumkhiqizo wayo omkhulu kakhulu, futhi ithunyelwa ngokuphindwe kathathu kunenkulu elandelayo, i-L&M.Ngaphezu kwamayunithi ayizigidi eziyizinkulungwane ezingu-62, iMarlboro ngokwayo inkulu ngokuphindwe izikhathi ezingu-2.5 kunengxenye yonke kagwayi oshisayo.
Usabhema
U-Philip Morris uyazuza esimweni sokulutheka sikagwayi, okugcina amakhasimende awo ebuya ukuze athole okwengeziwe naphezu kokwenyuka kwamanani okuvamile izikhathi eziningana ngonyaka.Lilonke inani lababhemayo liyancipha kancane kancane, kodwa okusele kuwumgogodla walo futhi bagcina inkampani kagwayi inenzuzo ejulile.
Noma kunjalo, uPhilip Morris uyaqhubeka nokukhulisa ibhizinisi lakhe lokungabhemi futhi uphawula ukuthi abasebenzisi be-IQOS sebephelele ekupheleni kwekota yesine bemi cishe ezigidini ezingu-21.2, okuthi cishe izigidi ezingu-15.3 ziye zashintshela ku-IQOS futhi zayeka ngokuphelele ukubhema.
Leyo yimpumelelo ephawulekayo, futhi njengoba ohulumeni abengeziwe bebona inzuzo yokulimala okuncishisiwe okuvela kuma-e-cigs, u-Philip Morris usenalo izwe elingenantuthu elivuleleke kulo.
Lesi sihloko simelela umbono wombhali, ongase angavumelani nesimo sokuncoma “esisemthethweni” sesevisi yokwelulekwa nge-premium ye-Motley Fool.Siyi-motley!Ukubuza i-thesis yokutshala izimali - ngisho eyodwa eyethu - isisiza sonke ukuthi sicabange ngokujulile ngokutshala imali futhi senze izinqumo ezisisiza ukuba sihlakaniphe, sijabule, futhi sicebe kakhudlwana.
U-Rich Duprey ungumnikazi we-Altria Group.I-Motley Fool incoma i-British American Tobacco.I-Motley Fool inomgomo wokudalula.
Isikhathi sokuthumela: Apr-29-2022